The population of Leland is made up of both white and black residents. Of the total population, approximately 61.1% of residents are white, while only 12.3% identify as black or American Indian. Another 4% are Hispanic or Asian, and the rest are of other races or ethnicities. The most common ancestries in Leland are English, German, and American. However, the most disadvantaged groups are African Americans and Native Americans, and those who have limited English skills.
The town has a small-town feel, but is still close to the modern conveniences and culture of larger cities. Recent commercial developments include a Wal-Mart store, Feller, Inc., and Eddie Romanelli's Restaurant. More commercial development is slated to occur in the coming months, and two industrial parks have emerged within the city. While it is a relatively small town, Leland has many opportunities for economic development.
The city has experienced significant growth over the past decade. Leland, NC was only a small town 10 years ago. Now, the population is approaching 22600 by July 1, 2019. It has experienced a 67 percent increase since the 2010 census. This growth has been attributed to the town's proximity to a large, fast-growing city, as well as its location near the state's coast.