In 1870, the first settlers of Brodhead came from New York State, Pennsylvania, Vermont, West Virginia, Indiana, and Ontario. By 1880, German and Scandinavian immigrants began arriving in Wisconsin. The new immigrants added to the economic and civic prosperity of the town, bringing new ideas and ways of doing business. In fact, one Brodhead businessman's father claimed that he could speak English and Norwegian, as well as a Scottish dialect.
Although the city had to deal with the boom years up to the Civil War, it had been a successful town. Its location, abundant water, and natural resources made it a logical seat of trade. The surrounding agricultural area offered good labor and transportation facilities, and Brodhead's population had the means to support its burgeoning economy. Nonetheless, the burgeoning city needed a church and some means of education for its settlers.
In 2018, Brodhead's per capita income was $16,447, which was very low in relation to the rest of the state and nation. This amounts to $65,788 for a family of four. In terms of ethnicity, White people are the most common race, followed by Native Americans. The most common language spoken in Brodhead is English, but the town also has Spanish and Italian residents.
A recent Census report showed that a substantial proportion of Brodhead's residents are renters. While the state-wide rent burden was 28.9%, the city's rent burden was less than that of its neighboring towns, including Byron and Stockton. Meanwhile, 32.9% of Brodhead residents were renters in 2016, while only 1.31% were homeowners. These numbers should not be considered as an indication of deteriorating economic conditions.