New Braunfels has a diverse economy, a well-trained workforce, and a growing population. The city is a top choice for growing families, with the population projected to reach 105,500 by 2024. Its labor force has grown by 84% over the past decade, and the city's population is expected to increase by nearly one hundred percent in the next decade. The city has a low cost of living, with city, county, and school district taxes well below the national average.
In New Braunfels, there are six fire stations and nine districts, each serving a different part of the city. These districts provide fire protection and emergency medical services. Residents can also choose from four parks districts. New Braunfels also has one police department and one fire station.
New Braunfels is a tourist destination that draws large numbers of visitors during the summer. The cold-spring rivers attract families and college students to the area, where they can tube down the water. The city is also home to Schlitterbahn WaterPark Resort, a popular attraction for families and children alike. The city also has a thriving skateboard community. The city also has an athletic track and a stadium that can seat 10,000 people.
The city's land use is primarily residential, with some industrial and commercial land. Several neighborhoods have been developed, with a wide variety of residential and commercial uses. Most neighborhoods in New Braunfels are comprised of single-family homes, and many are located near waterways, like the Comal River. The city also has two rivers, which channel rainfall into recharge areas.